A Note on Pricing

Because viticulture is difficult in Virginia (heavy rains, late season rots, mildews, hard Spring frosts, cold winters, etc.) some wineries believe it justifies charging a premium for their wines. We don’t share that view – we chose to develop a vineyard and winery here and nobody should be expected to subsidize that choice. Hand-tended and harvested vines produce better wine, so the added expense of that kind of labor intensive viticulture is recouped in a bottle price that is objectively reflective of that quality. At Muse we insist on a fair value-to-price ratio, i.e. there’s no premium charged just because it’s Virginia wine – each wine we sell must stand on its own two feet as worth its price. Our Thanksgiving Quartet selections can be put up against a similar style of wine (for example, a barrel fermented white (e.g. white Burgundy) or a Bordeaux blend, e.g a Napa/Sonoma meritage) at the same retail price – assuming you can even find one in the $20-30 range – and our wine will always equal and in most cases exceed the quality of that wine. If you ever have reason to disagree, please tell us.